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<div class="font_small color_grey left">Financial Industry</div>
<div class="font_small color_grey right"><strong>Teledirect.com.sg</strong></div>

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<h1>New Subscriber Acquisition</h1>

<strong>The Client</strong><br/>
The Client is a leading one-stop insurance solution provider with a comprehensive range of products.
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<strong>The Case</strong><br/>
The Client was looking for a credible telecommerce partner to sell more financial products onto an existing customer base to obtain stronger customer ownership and increase it’s ‘share of the wallet’. It approached Teledirect and a partnership was born.
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<strong>The Strategy</strong><br/>
A highly trained telecommerce team was assembled to work closely with the client and its banking partner in developing and implementing a comprehensive customer cross sell strategy that was profitable.
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Using our in-house CRM system, constant improvements were incorporated to automate data collection and analysis of key result indicators.
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<strong>The Outcome</strong><br/>
Teledirect generated an average client return of investment of 1:3 where for every dollar invested by our client into the program, we generated 3 times that value in return.
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<strong>The Conclusion</strong><br/>
The close collaboration with our client combined with our in-depth knowledge of Financial Institutions product distribution, flexibility and keen eye on the bottom line was critical to the success of this project. How happy is the client?
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The client now works with Teledirect on an ongoing basis!
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<strong>Our Key Measurements of Success:</strong>
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<li>Revenue-cost ratio</li>
<li>Cost per sale</li>
<li>Agent productivity</li>
<li>Sales agent conversion rate</li>
<li>Contact rate of database</li>
<li>Analysis by customer segments</li>
<li>Decision maker contact</li>
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